WILDCARD
clothing co.
BRAND CREATION,
IDENTITY + STANDARDS
Wildcard Clothing Co. is a Cleveland, OH based clothing company. The brand’s mission is to provide creatives with a go-to option for office-appropriate business and casual wear that grasps the attention of those around them.
Wildcard Clothing is for everyone. They offer gender non-specific to feminine range options with bright colors, bold patterns and always ever-so eye-catching elements. Their main goal is to provide a wardrobe that allows individuals to express themselves. Wildcard normalizes the idea of exciting professional wear and therefore makes creatives feel more comfortable expressing themselves in a business setting.
I came up with the idea for this company becuase as a graphic design and fashion student preparing to enter the workforce, I found myself struggling to accept the idea of wearing boring, cookie-cutter attire everyday in a career. I feel that wearing such drab and uniform clothing would hinder my personal expression and creative thinking, and talking to my classmates, I found that many of them also struggle with the idea. I realized that this is a common battle that individuals in a creative position in a corporate field fight, trying to find a balance between professionalism and individuality, and thus I moved forward with my vision for Wildcard.